Take Five #42 - How to grow a following and build revenue on digital w/ Aatef Bham
Time & Location
About the Event
About the session
The past year has demonstrated how important digital media is for businesses to reach wider audiences, irrespective of industry. At this Take Five session, we will break down how to grow a following and build revenue on Digital – by finding both your niche and broader audiences online & making them your customers.
About the speaker
Aatef Bham is the Co-founder and the Director of Digital at Togglehead. An agency which, from its humble beginnings in late 2012 as a 7 member digital strategy agency, has grown today to a 130+ member, integrated digital and tech agency and is known for being one of the best in our Indian independent ad industry. Having won over 85 accolades including India's Fastest Growing Agency and The Agency of the Year, Togglehead provides digital solutions across four main divisions: Digital, Studios, Tech and Media; winning awards for some of the best names such as HDFC Group, DMart, DIESEL, L'Oreal, Wella India, ITC Foods and many more.
Aatef drives the digital business which oversees the management and servicing of over 35 large businesses and runs all the creative campaigns for accounts. Aatef also looks over all the new business and external strategy. He focuses on the agency's growth and ensures its rapid expansion, keeping in mind that clients get the best creative value. Aatef was born in Mumbai, India and graduated with a degree in Management Studies with honors from Mumbai University and also did his post graduation in Commerce. He also has completed the summer programme courses in International Marketing and Consumer Behaviour from UC Berkeley.
Five key takeaways
Attendees will learn to think strategically and purposefully while utilising key elements of digital marketing. 5 pointers which will be analysed and discussed are:
- Digital Strategy
- Influencers: Demystified
- Tools & Analytics of Digital Marketing
- Content Marketing
- Paid Ads
This is a free event. The session will be part presentation and discussion streamed live from the Library.
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Talks and workshops packed with bite-sized business insights.
In light of the pandemic, we would like to assure you that the team at the Ministry of New have taken all the safety precautions to make this event safe for all our guests. We sincerely urge you to take the necessary precautions for your own safety as well as safety of other guests.