Take Five #36 // Building Brand & Community Relationships That Outlast A Crisis w/ Ishaan Vadhera // Vadela

About the session

The term "new normal" seems to be sinking in with the whole world and the domain of marketing is no exception. Those brands that have adapted their marketing communications are the ones with immunity needed to survive this era. Ishaan Vadhera (in house funny man Arpan's brother), Co-Founder of Vadela, would like to gear you up for resilience. He will go over all the best pandemic proof communication strategies in marketing using the HEART framework. Ishaan will be focussing on providing tools on how to communicate and support your current and potential customers during sustained crises.

About the speaker

After finishing his MBA and working with brands like Disney, Marriott & Detroit Pistons in the agency world for a few years, Ishaan Vadhera decided to start his own storytelling venture that drives business results. In August of 2017, he co-founded Vadela—a Creative Content Consultancy and Production Studio—with his best friend from college. Their mission is to work on creative projects with their friends. Together, they tell stories on social media to drive impact and action through visuals and audio for world class brands like  NFL, NBA, GE, Amazon, Gartner, Deloitte and Facebook to name a few. 

Five key takeaways

1. Humanise your company
2. Educate your audience about change
3. Assure stability
4. Revolutionse your offering
5. Tackle the future