PR For Small Business w/ Twain Communications

About The Session

Up until a few years ago, PR was placed upon a pedestal where it functioned alone, unsullied by other forms of marketing. Reyna Jagtiani and Gauri Nayar quickly realized that one without the other just didn’t make sense. Together, they have worked with some of the biggest names in the world and are experts in sharing the stories of their clients in compelling ways. Attend this session to take your business from ‘not quite’ to ‘in the spotlight’ and to get your brand the attention it deserves. 

PR duo, and the Co-Founders of Twain Communication, Gauri Kitchlu Nayar and Reyna Jagtiani, will talk to you about PR for small businesses, in the context of today’s economy. Twain is a direct-to-consumer creative communications firm that crafts narratives to help brands establish themselves as industry pace-setters. 

About The Speakers

Gauri has been in the luxury lifestyle and hospitality PR industry for over 15 years. She spent over five years with a leading PR agency in Manhattan, NYC before moving back to India as the Director of Communications for The Oberoi Group, Mumbai. She has represented clients like the Waldorf Astoria, Mandarin Oriental and MGM Grand.

Reyna Jagtiani may be petite but she packs one hell of a punch! She began her career in PR and marketing with the Edelman group in New York and Mumbai. In India, she worked as the lead liaison with Edelman International on IPs and Processes for Mumbai. She also spearheaded Edelman India’s Trend Forecast Report in the consumer and lifestyle verticals. 

Five Key Takeaways

1. Crafting a compelling narrative for your brand
2. An interdisciplinary approach - PR is more than just press
3. Promote your expertise
4. Engineering virality
5. Trust and consistency