Ministry of New | Our Team
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Our Team

A Dutch graphic designer by profession, Marlies worked as an art director for several international magazines from Europe and India. She is the 3rd generation in her family to embrace Mumbai as her home and beloved Maximum City. She believes that excellence is in the details – with no frills attached. Much of Marlies’s design comes from Dutch minimalism fused with inspiration from Indian city life. Like her grandmother, it’s never too hot a day to explore the bazaars of Mumbai and have a chai with the local shop owners.

Marlies Bloemendaal

Founder / Creative Director

Half-Indian, half-Dutch, Natascha worked as a brand communications consultant by day and comedienne by night, before partnering with Marlies at Ministry of New. She lives in Mumbai with her husband and daughter. You can spot her wearing a hand puppet or a red nose in her local hood.

Natascha Chadha

Co-Founder / Community Director

Brought up in Pune, born in Mumbai, Jaosh believes in the travelling salesmen problem. If there’s a Manchester United match on TV, you will probably catch him shouting at a TV at a local pub.

Jaosh Sethna

Commercial Director

Avni hails from the U.S., has a Masters from London, and holds her heart in Mumbai. She firmly believes there is a bright side to every situation and the best way to strategize a solution is through a balance of management and creativity. She has a deep passion for running, yoga, and vegetarian protein. She’s a proud feminist and isn’t afraid to kick butt on an all boys football team!

Avni Talsania

Marketing Executive

With a soft, charming smile, Afsha is a wonderful listener. Coming from an HR background, she has joined the Ministry of New as a Relationship Executive. She believes in the philosophy of “Live and let live”, loves to read and listen to Bollywood music. You can usually spot her wearing a brightly coloured salwaar kameez.

Afsha Shahid Kahn

Relationship Executive

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